DYNUS: BETTER GLOBAL SERVICE
WeAr interviews Mehmet Coskun CEO of Dynamo and Board Member, US & Dynamo Mills about the latest venture Dynus and the future outlook for the industry.
Mehmet Coskun Dynus is a collaboration between the US Group, the denim specialist based in Lahore and Dynamo, the highend dyeing and finishing mill based in Istanbul. How was this collaboration conceived?
It came about after years of close relations between the two companies. It is a logical partnership that aims to combine Dynamo’s expertise in R&D and creative collections with US Group’s vast experience in producing large quantities of high quality products in one of the most important textile regions in the world. It is a project that is fuelled by mutual respect, love and trust between the two companies that have existed for over a decade. As Dynamo aimed to expand its reach, US Group was the only partner in Pakistan that we ever considered as their values, vision and goals for expansion aligned perfectly with ours.
What is DYNUS and what is its goal?
Dynus is the collection that we called “global fabric service by Dynamo,” designed in Istanbul by Dynamo’s R&D team and produced by US & Dynamo Mills in Pakistan. The goal is to provide a better global service. The ability to produce Dynamo fabrics in Pakistan overcomes signi!cant hurdles in regards to logistics. It allows #exibility to our customers in regards to their production maps. We can already provide fast service to Europe and North Africa from Turkey, and now we can do the same in Asia from Pakistan.
What are your key innovations for the market?
Our goal remains the same, we are continuously in the kitchen to !nd new constructions, !nishes, coatings and other innovations in a manner that is sustainable environmentally, socially and economically. The pandemic has made more people realize how important it is to dress comfortably. Looking good still makes you feel good, but looking good whilst being comfortable is taking it to another level, and that’s what we’re focused on. Producing such fabrics with minimal impact on the environment is what makes us feel good.
Tell us about the new dyeing and finishing factory USDYNAMO JV.
We’ve basically cloned our factory in Turkey. We’ve established a “Dynamo Way” in our 30 years of existence and our customers are accustomed to it. As our goal is to provide a global fabric service, it is essential that there is continuity in how we do things, how we produce and how we continue to improve any and everything that we can. One thing that never changes in Dynamo is that we continue to innovate and change, not only with our collection but also with our production methods and machinery.
What is your vision of the market after the pandemic?
Tons of people have this incredible desire to go back to the way things were. They will have a di$cult time adjusting, because nothing will be the same and nor should it be. We need to rebuild and recreate with the lessons we have learned over the past two years. And I’m not only saying this about the product, but more so about the way we do business and the way we communicate with each other and the customers/consumers. Those that adjust will thrive and those who can’t will !ght to survive as it always has been.