SANDYA LANG
SUSTAINABILITY MANAGER, NUDIE JEANS
I believe we are moving towards a more circular denim industry. It will be characterized by a transparent and traceable denim supply chain, with regenerative and recycled materials and a focus on long lasting products. Customers will become an active part of the denim journey by taking part of di"erent circular activities brands can o"er such as repair, second hand and takeback schemes.