MARTIN HÖFELER

CEO, ARMEDANGELS

For us, being a pioneer in sustainability means always going the extra mile to develop the most radically sustainable products. The best example: denim is a really dirty business, but we at ARMEDANGELS show with our DetoxDenim that denims not only look great, but can also be free of synthetic pesticides, toxic heavy metals and chlorine. Radical sustainability through innovation doesn’t stop there for us: our latest Circular Denim incorporates !bers from old denim and our Dry Black uses zero water in the dyeing process.