Wunderwerk

German sustainable brand wunderwerk’s latest collection reduces the skinny and introduces more 80s styles with wider silhouettes as well as high waisted wide shapes. Short lengths have been high on demand especially by end-consumers. The brand has chosen its tagline ‘More than Organic’ to illustrate that ‘only’ using organic cotton is not enough to achieve sustainability. Rather, wunderwerk pays attention to all stages of the value chain as well as how it operates with its suppliers, customers and employees. As such the brand always has relinquished the use of chemicals in the !nishing process and uses ozone, laser and airbrush techniques. It is using organic cotton but no recycled fabrics: “Plastic should not touch the skin in any way and recycled fabrics are not in line with our DNA to use organic materials. Where, for example, the raw material for a ‘normal’ viscose derives from wood, but the chemicals used are hazardous for the environment and damaging to skin, we can hardly talk about a sustainable fabric – nor about a ‘natural !bre’.”, explains CEO Heiko Wunder. The brand’s water consumption per jeans is between 0.7-10 liter water for the denim !nish and even wunderwerk’s Tencel denim which usually requires 7 liter water per meter now hardly uses any.