Wrangler: collaboration with Infinna

Wrangler has announced its collaboration with In!nited Fiber Company to incorporate In!nna, regenerated, recyclable !bers, into its global denim range for its Fall 2021 collection, creating the brand’s most sustainable denim yet. Indigood, a foam dye technology that lowers wastewater by over 99%, and an e-#ow !nishing process will also be part of Wrangler’s next steps in circularity, water reduction and reduced environmental impact. “Wrangler is committed to continually pushing the sustainability standards for denim,” said Dhruv Agarwal, Senior Director, Innovation, Sustainability, and Product Development, Kontoor Brands.