CHRISTIAN DIOR
INNOVATIVE POP-UP STORE
Dior’s new pop-up store on Dubai’s Jumeirah beach is a fascinating architectural innovation. The structure is crafted from natural materials (clay, sand, and raw fibers) using an exceptional 3D printing system designed by the Italian firm WASP. The walls of the boutique feature Dior’s signature cannage motif. Inside, creations celebrating refined living are showcased – from the ‘Dioriviera’ women’s collection by Maria Grazia Chiuri. Iconic bags mix with the Dior 2022 cruise line, and Dior Maison essentials are also present, including deckchairs, parasols, cushions, and bottles adorned with the emblematic ‘Toile de Jouy’ print.