DOVER STREET MARKET

REINVENTING RETAIL

While Dover Street Market plans to debut this autumn in Paris, the company also announced the launch of a new events division named 3537. The configuration of the future Paris store has yet to be determined but, as revealed by the Dover Street Market CEO, Adrian Joffe, the aim is to develop a new approach by crossbreeding retail and cultural events (concerts, exhibitions, film screenings, and more). 3537's ‘activity space’ will be part of the 33,375-square-foot store built in a sprawling 17th-century mansion in the Marais quarter.