HEAD!TO!TOE DENIM
Double denim looks are back once again, yet this year more expressive as they have never been before, and it's all about blue shades.
Made famous by Marilyn Monroe in the 60s when she wore a Lee denim jacket with classic blue jeans, double denim is back and big in 2022. The trend got special attention during the A/W 2022 Paris men's fashion week when Kanye West and Julie Fox posed in matching denim out"ts, wearing (West) head-to-toe denim Balenciaga and (Fox) a Schiaparelli cropped jacket with conical breast features with Diesel low-waist jeans and boots.
Although it is an ongoing trend, especially after the growing interest in a more casual look emerged due to the Covid 19 pandemic, the demand for denim is also soaring due to other factors such as urbanization, the westernization in emerging economies, and the rising fashion consciousness on a global scale. Sales of jeans are steadily increasing and expected to surge demand to an amended size of 76.1 billion USD by 2026, reaching an estimated compound annual growth rate of 4,8 % from 2020 to 2026. The trend of a full denim attire never really faded and is showing tendencies to stay.
What kind of double denim should be o#ered to clients? Is double denim meant to mirror monotoned colors, or should it contrast in di#erent shades and shapes? What are the essential items to buy to have a complete look of the iconic material?
Whether shirts matched with skirts or oversized jackets with jeans in di#erent washes, it is crucial to o#er the right items to create a complete look. Considering how many denim pieces are on the market, the choice is endless, reaching from Louis Vuitton monogrammed bags to Gucci slides — the sky is the limit.
The combination of the thick cotton cloth has become a safe everyday option yet grades up the out"t of being e#ortless chic. An assembly of denim hues and shapes patched up together as one complete harmonic look is seen in Bianca Saunders S/S 22, Petar Petrov A/W 22, and Carolina Herrera's Resort 22 collections. Acne Studios S/S 22 collection resonates the play with forms and colors to create contrast and a disruptive look. A patched denim dress in two-toned blue is seen at Balenciaga, a two-toned denim jacket at Alexander McQueen, and both jacket and trousers at Marine Serre ‘Web Exclusive’ line. This year is about double denim freedom based on personal identities and styles.
It is essential to o#er total denim look items in-store, from shirts to skirts, jackets and jeans; it's all about the blue tones, shapes, and cuts. Double denim can be uneven, rough and bumpy, sleek, consistent, and equally balanced. Adding up re"ned accessories, shoes and jewelry creates a whole aesthetic look. The total denim look is universal, cross-seasonal, and expected to last.