UNEXPECTEDLY TRANSFORMED

This A/W 23-24, denim embraces the beauty of the journey. It reinvents its own steps, for a renewed image. Past creations aren't forgotten but celebrated and transformed. Recycling used items, drawing materials from local recycling loops, and upcycling textile surplus.

The season con"rms the sustainable prerequisites of denim, which is grounded in transparent product methods and the importance of traceability.

We don’t replace what is damaged. We celebrate damaged items as they acquire a new beauty as they

deteriorate. Everything changes and nothing is to be discarded now: repairing means cherishing, revisiting creative potential, forgoing the word “waste”, tracing out new pathways and showing the origins. Constant evolutions and continuous change imbue denim with a new multifaceted, chameleon-like dimension. Unexpected is the key word this season: both creative and visual. Nothing is ever quite what it seems. Once transformed, denim can become everything else. Denim Première Vision will be at Arena Berlin, May 17-18, 2022.