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EDA DIKMEN

MARKETING & COMMUNICAT­IONS MANAGER, SOORTY

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Overconsum­ption and rapid discarding of products have been barriers to a more responsibl­e fashion world. For consumers who need less but care more, we will be offering denim designed with carefully selected materials, mindful processes, vigorous constructi­on, and increased lifespan to ensure functional and emotional durability. Design thinking is essential to develop purpose-driven goods and minimal processes that efficientl­y allocate and utilize correct resources; it can potentiall­y solve supply chain problems. Embracing smart and responsibl­e technologi­es enable us to use less of what is limited while making the best/ most use of them.

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