SARAH AHMED

CO-FOUNDER & CHIEF CREATIVE OFFICER, DL1961

Recycled materials, traceability, closed-loop manufacturing are all key. Thankfully, the technology and facilities to do all the above exist and are cost-effective for brands. Being vertically integrated gives us "rst-hand insights into how we can track, optimize and implement the latest denim innovations. This year, as part of our awareness campaign around sustainability, DL1961 is launching the Digital Tag Project, a QR code linked traceable tag that gives detailed metrics of the manufacturing particulars of that jeans. We hope to roll this out for all products end of 2022.