RON BALATBAT

DENIM DESIGN DIRECTOR, AG JEANS

We need to hold ourselves to a higher standard by being sustainable and not just claiming to be. Denim design in the future will still be influenced by classic, vintage denim but the execution, from "bre to "nish, will continue to push the boundaries of sustainability with further transparency, traceability, circularity & biodegradability. Some of the biggest innovations in denim are happening at the raw material level, whether in terms of sustainability or performance. Making natural, vintage-looking denim in ever-evolving sustainable ways, like AG Jeans' Vapor Wash, which significantly reduces water, chemicals and energy, will help to set new standards.