SEAN BARRON

CEO & CO-FOUNDER, RE/DONE

Understanding how important responsibility is to younger generations, the future of denim design lies in sustainability just as much as the silhouette. Continuing to experiment with eco-friendly production methods or materials, including waterless dyes, bio-based materials, low-impact machinery, and more, will ultimately be a key factor in this process for all brands. Brands are beginning to realize the importance of thinking granular when it comes to sustainable innovation. A great example is how our manufacturers have completely phased out polystretch "lms in all production processes, replacing them with stainless steel tables and coverings made from recycled fabric. This has created a habit of upcycling for function, overhauling plastic coverings with upcycled patchwork denim coverings and therefore reducing waste.