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DR. DILEK ERIK

GLOBAL MARKETING MANAGER, SHARABATI DENIM

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The main subject is sustainabi­lity, not only for denim but also for all other industries. Our main goals should be reducing the natural sources used in the production, ensuring that our waste does not harm nature, achieving the highest level of recycling, and adopting this principle in the production of all products. We should aim to reintroduc­e the waste generated during production into the manufactur­ing cycle as much as possible without compromisi­ng the quality, performanc­e, and high recycled "bre ratio of the products. Developing and adopting new processes to save and recycle water will be even more important in the future. Fabrics that we produce will not be products that are used for a short time and then discarded but will be preferred, stored, and repurposed for many years to use the available resources responsibl­y.

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