WASH WITH INTELLIGENCE
In a time when the importance of water conservation and the problem with water pollution cannot be ignored, the industry is searching for appropriate responses. Companies have been working on eco-conscious and intelligent solutions.
Elleti Group joined Wiser Wash’s international network as an exclusive partner for Europe and the Mediterranean area, adopting the innovative patented process for the treatment of denim, offering one of the market’s lowest environmental impact. Wiser Wash is a patented technology that eliminates washing methods such as the use of pumice stone and harmful chemicals while drastically reducing water consumption throughout the process.
Kaiser Textile's new product "Lava Cell NSY" accelerates the mechanical abrasion of indigo at room temperature and provides stone wash effects without water on some denim qualities without pumice stones. Jeaonologia's new technology, "ColorBox," efficiently presents a sustainable garment dye solution. It eliminates the polluting effect of the conventional garment dying process. Automized system comes with high color reproducibility, lower negative impact on the environment, and higher probability by reducing the water and chemicals usage by 60%, in parallel with a 45% lower energy consumption.
Officina+39 has recently presented "Aqualess Fade," allowing the production of bleaching effects, whilst drastically reducing water consumption and using products with minimal environmental impact. Other products they represent are "Novascraper Indigo," a laser finishing technique that adds a natural, vintage look to denim garments; "Aqualess Aged," a waterless compound that contributes to denim abrasion effect; and "Oz-One Powder," an advanced product that gives garments a bleached yet eco-friendly treatment, for a worn and distressed look.
Start-up 140 Fahrenheit aims to revolutionize the conventional way of denim "nishing thanks to the state-ofthe-art laser, washing, and drying technology in Germany's Mönchengladbach. The facility has a 100% electricity-based energy concept, with up to 96% lower water consumption due to high-tech "nishing machines and up to 80% lower auxiliaries' consumption. The company aims not to use environmentally harmful chlorine, potassium permanganate, or pumice stones and instead uses ozone, laser, NoStone technology CO2 neutral, and GOTS certified auxiliaries. It has recently started collaborating with German pant specialist Alberto.
Garmon designed the high quality and highly concentrated product, "Fortes Gems," which has two goals: "rst to achieve the best performance possible in the jeans anti-backstaining category, and second to improve denim laundries' processes and efficiency and lower costs. Being Bluesign certified and included in the ZDHC Gateway, Fortes Gems ensures state-of-the-art dispersing performance and 100% concentration of active matter.
In the washing technologies of the future, smart chemicals, ozone, and laser technologies will be utilized and developed further on to achieve new washing designs.