GEORGE GOTTL (1)
CCO AND FOUNDER UXUS
As we move toward the metaverse, opportunities are arising for brands, particularly in the gaming world. People can express themselves through their avatars buying clothes from luxury brands and experimenting with their image and personality. Opportunities are abundant for brands to promote products to virtual communities from IRL to URL or for digital-based brands to develop something new and vibrant which can be translated into the physical world.
The metaverse will reshape and present new ways for brands to market and sell products. You could invest in a pair of sneakers in the metaverse and then receive a discount to purchase in real life, creating cross-pollination for brands both physically and physically-digitally. Fashion houses and retailers need to consider how all this translates into the physical. There must be synergy between the two.
I don't believe the supply chain will be directly impacted, but it will certainly enhance customer journeys and personalization. Brands are still trying to navigate this world. If we can use the metaverse to inform customer personalization further, we can create a powerful bond between consumer and retailer, driving long-term investment.