MICHAELA LAROSSE (7)
HEAD OF CONTENT THE FABRICANT
As a decentralized digital fashion house, our focus has always been on utilizing tech to create a fashion industry suitable for the 21st century and beyond. That means building a blockchain-powered digital fashion ecosystem that creates a more collaborative and sustainable fashion world, where everyone can profit from their creative participation. This is why we launched our co-creation platform, The Fabricant Studio.
Consumers will have a larger digital wardrobe than their physical one. The way we express ourselves through digital fashion will be key to how we represent our identity in the virtual realm. We will have multiple personas curated for the experiences we’re participating in. Because of the lack of physical boundaries, people tend to choose a wilder fashion expression for themselves in the digital environment. Being a digital fashion house, we never interact with the physical fashion supply chain, but clearly, the use of blockchain can positively influence its operations. As a digital ledger where all crypto wallet transactions are visible to all parties and unable to be changed once validated, it lends itself to greater financial transparency and the tracking of goods.