MARCO LANOWY (6)
MANAGING DIRECTOR ALBERTO
Reflecting on the development of the shopping experience, it all began with traditional brick-and-mortar retail stores, followed by self-service options, and, subsequently, online shopping. Now we have arrived in the era of the metaverse as a 360-degree experience that goes far beyond merely walking through spaces. The metaverse is emotionalizing the online shopping sphere through an immersive effect that makes the illusionary environment and product feel real. The sense of space and time becomes unreal. Thanks to it, we will no longer shop on flat screens but will bring the three-dimensional shopping experience home via VR. Hence, in my eyes, the metaverse is the creation of a new, adventurous world that breaks apart obsolete models of consumption and has the capability to present new offerings that meet the changing requirements and needs of consumers.