PAUL MARCIANO (8)
CHIEF CREATIVE DIRECTOR GUESS
I am still a big fan of the real world and being in touch with our customers in everyday life. Of course, we are evaluating this trend, and testing a few projects to get familiar with this new world. I am sure this is something new generations are very interested in, which will change the way we understand fashion.
The metaverse will have a big impact on the behavior of the young generation of consumers: they can now interact virtually with any piece of clothing, but, on the other hand, I think this won’t be for all types of consumers, and we need to keep a 360° approach to reach all categories of consumers.
The metaverse could have huge potential for the fashion world. We often work with 3D images and virtual reality to support our sales teams, especially since the pandemic. These tools are fundamental to being able to sell the collections at a distance. We are also accelerating the design of our product with 3D technology, which will enable us to speed up the process of internal line reviews and product presentations.