AHMET MERCAN (11)
CEO ALPHATAURI
Virtual fashion has the potential to attract the younger generation and GenZ. This may be another opportunity to drive much-needed change in the fashion industry and a great collaboration hook for interdisciplinary cooperation. At the same time, there is a new consumer need: to exist in the virtual world, you need to create your persona and express your personality in the virtual domain. And here, fashion can play a significant role. For years, we have seen a change in consumer behavior. There is less room for compromise and the customer wants it all. Now, in this virtual world, the physical requirements and boundaries are not there anymore, which opens up new opportunities, and the trend will speed up. Fashion needs to be more than clothing. At AlphaTauri, we follow a “physical world first” approach, meaning we are always trying to merge digital with physical. Innovation is the accelerator for these synergies.