PREMIUM GROUP EVENTS
For business and exchange, for new experiences and impulses, for a new togetherness, the Premium Group’s events will take place in person this year. Next to the B2B trade shows PREMIUM and SEEK, a brand new direct-to-consumer festival, The Ground, will celebrate style and culture. Professionals from the industry will meet young GenZ enthusiasts to inspire each other. It's a colorful world full of state-of-the-art brand and vintage store pop-ups, inspiring panel talks, sports and health activities, live performances, and trips into the metaverse. With the new SEEK Conscious Club, the Premium Group focuses on sustainability within the new event cosmos at Messe Berlin. Over 100 sustainably operating brands, an extensive program, and networking events create space and a stage for a new promise of the fashion industry.
July 7 – 9, 2022 Messe Berlin, Germany www.premium.fashion