MICROSOFT CLOUD FOR RETAIL

Tech giant Microsoft is launching its new “Cloud for Retail” to support retailers with the digital optimization of their stores. The cloud-based solution brings together different data sources along the customer journey: By linking the Microsoft Azure, Microsoft 365, Dynamics 365, Clarity, Power Platform, and Microsoft Advertising programs, it aims to make operations more efficient and enable sustainable profitability. The optimal combination of software components simplifies data synchronization. This results in unified customer profiles and creates customized shopping experiences and responsive supply chains. Features include precise real-time customization in the online shop, smart branches and stock analyses, omnichannel conversions, digital advertising solutions, and seamless customer service. Depending on the needs and size of the retailer, the individual programs can be combined to form bespoke sets, and existing software can be integrated. www.microsoft.com/en-us/industry/retail/ microsoft-cloud-for-retail