KEY NON-DENIM TRENDS BY DYNAMO

Sustainability. It is still the premier buzzword in our industry. And it still holds different meanings to people based on their position in the supply chain. While the pandemic and geopolitical instabilities that followed caused significant drops in sales figures worldwide, people still yearn for fresh fashion trends to follow and new items to wear. In this climate, it is incredibly important to accurately identify the wants and needs of the consumer in order to remain a sustainable cog in our fashion ecosystem.

Workwear is still one of the strongest concepts in the market, and it is already creating sub-concepts. Transitioning the conventional workwear into supremity featuring ultra-lightweight, sheer, and shine is the key to adapting the modern classics into high fashion.

Consumers refuse to compromise regarding the comfort they have grown accustomed to during the “dark days” of the pandemic. Bi-stretch fabrics are rediscovered and restructured for daily life. Easy-care drapey lightweights featuring nylon/ Tencel blends that require no ironing or less washing with increased durability are key. Even traditionally rigid and tough constructions such as canvas and ripstop are re-engineered in such manner.

Innovative coatings will remain a major part of the future with unique colors and effects as well as different functionalities. Metallic looks, paper touch, and stiff hand-feels stand out as the prominent novelties of the near future.

Nylon is the key fiber for us. It is no longer competing with cotton, but we are creating a new love story between the two. Blending nylon with cotton as well as Tencel, linen, and hemp has created interesting innovations ranging from voiles to bull denim. All of these trends and more can be seen in the upcoming DYNAMO Spring/Summer collection. denimkumas.com.tr