WASHES & FINISHES
The S/S 2024 trends get stronger when we see collections like Diesel ´s, with significant development in sustainable laundry and printing processes. Versace’s Resort 2023 collection maximizes resources by creatively applying concepts such as repairing and reusing. The resulting palette is broad and complex, with different color shades of indigo and irregular dirty dyes.
During denim washing, imperfect surfaces are taken to the extreme. Rips are made with laser technology that creates textures or even supersized rips, raw edges, and decorative frays. The “distressed culture” as decoration can be seen in collections with total denim looks, like TAAKK’s and Y/Project’s. The color contrast in the garments is highlighted by acid wash processes and ozone color fading. The goal is to get authentic but maximized faded look. According to WGSN, lighter and faded styles show growth (+48% Year over Year), but dark/raw denim declined (-27% YoY).
Color treatment is also possible on garments with an acid wash or an intense PP spray effect. For a summer look, the colors used for the over-dying processes are light brown and yellowish, with faded patches to create a contrast with the whites. There are inspiring brands that illustrate this, such as Paradoxe Paris, with mending techniques, Forêt Vierge, with a minimalist aesthetic of reparation on vintage Levi's, Lee, and Wrangler garments, or denim mill Outside Denim Lab with jacquards that imitate authentic rips.