TREND DIRECTORY SPRING SUMMER 2024

The demand for vintage and authentic garments continues to grow, manifested in new collections driven by the obsession of millennial and Gen Z consumers to dress in clothes that evoke the youth of the 2000's. Denim looks are elevated, expressing dedication and complexity, turning to each designer's creativity.

While the big brands set trends, social networks propel movements such as DIY and "do it your way," which reflect expression, seeking to stand out from the garments offered in the market, awakening an exploration for customization, a zero-waste culture and moving towards a circular economy.

A third pillar, parallel to the nostalgic influences, is the development of the virtual and 3D worlds, which seem to exaggerate silhouettes and garments reminiscent of characters and avatars from the metaverse.