PAUL MARCIANO

CHIEF CREATIVE OFFICER GUESS

The denim world is moving toward using inventive sources that blend with cellulose fibers, making unique yarns into state-of-the-art textiles that bring a new dimension to performance and consumer value. On top of it, a renewed attention to raw materials and how they are generated is making a big difference. We are moving toward forward-thinking construction methods to reduce consumption, and we’re trying to provide an educational focus on post-consumer use and reuse to open the opportunity for change in the denim world. We move step by step along the way to improve and reduce the carbon footprint. The evolution in the business model is the real key to the future of denim.