STEVE STEWART

CHIEF BRAND & INNOVATION OFFICER THE LYCRA COMPANY

Denim has always been one of the more collaborative categories in the fashion industry— this collective spirit is needed now more than ever, given all the shifts in consumer dynamics we have experienced in the last two years. We value the consumer insights uncovered from marketing research studies and collaborate with leading brands and retailers to further discover and understand specific consumer pain points so we can develop fibers and solutions that will meet their performance needs. We also work closely with our value chain partners to look for new ways to support their customer needs. We recently announced our partnership with BROWZWEAR, which allows designers to streamline the production process and reduce the need to manufacture samples. This platform saves time and reduces waste for more efficient and sustainable operations. By collaborating and combining our strengths with partners in the value chain, our goal is to drive meaningful innovation within the textile industry while expediting new solutions to a broader audience.