Rethinking the Love of Life

Addressing the work, artist Fida Al Hussan explained, “My love for life stems from the ability to control and channel our feelings and thoughts to our will. The fact that we can choose to forget the past, fully live the present and shape our future, as obvious as it sounds, is something that amazes me.”

The third visual representation depicts the merits of ethnic diversity, which coincidentally is in line with one of the company’s core values. Commenting, Faisal Al Fouzan explained, “My love for life is the positive diversity around us. The mix of ethnicities and backgrounds that pave the way for a mix of colours and shapes that we sometimes overlook in our busy life. This is what I tried to capture in this representation.”

The last creation, showcasing an image of Mount Everest, symbolises ambitions. Raha Moharrak, the first Saudi woman to conquer Mount Everest, expressed her feelings about the life she’s living describing it as, “a universal icon of achieving something and a personal goal of climbing Mount Everest.”