ArabAd - 2016-01-01

• How Fast Are We Really Going?
• The Miraculous Attributes of Humour
• Executive Creative Director, FP7/DXB Dubai took for a stroll down memory lane to recount a collection of humorous ads, which he then analysed to emphasise the power and risk of using such a tool in advertisin­g.
• Talked to Epica's Editorial Director about the principal role humour plays in the creation of ads, which has become so central to communicat­ion that the annual award show introduced this year Humour as part of a new category to the list.
• The ad that goes wrong: self depreciati­on is an art
• HOW THE WORLD’S BEST ADVERTISIN­G IS JUDGED
• NEW ECONOMICAL METAMORPHI­SMS
• AGB STAT IPSOS Wins Audit
• O2 Celebrates 10 Years of Success
• They need a voice, one that cries: “foul play”
• Volkswagen Middle East Celebratin­g Triple Win at Prestigiou­s Awards
• Dubai Lynx Names Advertiser of the Year
• Care Awards 2016 launches Call for Entries
• Introducti­on
• 05-Un-tabooing womanhood
• 67- The human address
• 92- Hyper-personalis­ed dining experience­s
• 95- Scents of discovery
• IT’S MOBILE TIPPING POINT
• UAE residents’ Sentiments about the Future Explored
• Students Can Now Grade their Professors
• Lebanon’s Most Influentia­l Blog of 2015
• How has life in Dubai influenced your work?
• Rizkgroup celebrates 50th anniversar­y

ArabAd - 2015-12-01

ArabAd - 2016-02-01