Volk­swa­gen Middle East Cel­e­brat­ing Triple Win at Pres­ti­gious Awards

ArabAd - - AWARDS -

Volk­swa­gen Middle East cel­e­brated a triple-win for in­no­va­tive Touareg and Bee­tle pro­mo­tional and ad­ver­tis­ing cam­paigns at one of the world’s largest and most pres­ti­gious de­sign com­pe­ti­tions, the Red Dot Awards.

Beat­ing com­pe­ti­tion from more than 17,000 ap­pli­ca­tions from over 70 coun­tries, the Volk­swa­gen Touareg ‘In­stant off-road kit’ was awarded both the di­rect mail­ing award in the ad­ver­tis­ing cat­e­gory and the best pro­mo­tional mer­chan­dise award in the cor­po­rate de­sign cat­e­gory.

De­signed by global cre­ative agency Memac Ogilvy & Mather, the ‘In­stant off-road kit’, which con­tains spray on mud, a vest, ‘bugs’, dirt, tan in a can and fake blood, was cre­ated as a cre­ative and en­ter­tain­ing gift for me­dia peo­ple in­vited to test-drive the new 2015 Volk­swa­gen Touareg. The kit was de­signed to pro­mote the new model’s lux­u­ri­ous SUV qual­i­ties com­bined with im­pres­sive off-road ca­pa­bil­i­ties, based on the in­sight that many off-road ve­hi­cle own­ers sel­dom go off-road­ing

Volk­swa­gen Middle East also scooped a se­cond award in the di­rect mail­ing award for the Bee­tle and Fender “Made for Each Other” ad­ver­tis­ing cam­paign.

Cel­e­brat­ing the com­ing to­gether of two iconic brands - the Volk­swa­gen Bee­tle and the Fender sound sys­tem that is in­stalled in the new Bee­tle Ogilvy cre­ated a fun vis­ual cam­paign through which the Bee­tle is placed un­der­neath fa­mous lyrics from the pop­u­lar song “Girls just wanna have fun”, with the car com­plet­ing the lyrics, by tak­ing the place of the word “fun”, em­pha­sis­ing the fun sen­ti­ment the iconic Bee­tle holds with driv­ers across the world.

The Red Dot Award: Com­mu­ni­ca­tion De­sign, known as the “Deutscher Preis für Kom­mu­nika­tions­de­sign” (Ger­man Prize for Com­mu­ni­ca­tion De­sign) is hosted an­nu­ally by the De­sign Zen­trum Nor­drhein West­falen, with the awards geared to en­gage cre­ative minds, from agen­cies, de­sign of­fices and free­lancers across the world.

Thomas Milz,

Man­ag­ing Di­rec­tor Volk­swa­gen Middle East, com­mented on the wins: “To be ac­knowl­edged and re­warded for two of our most cre­ative cam­paigns this year with an in­cred­i­ble three awards, at such a pres­ti­gious de­sign awards, un­der such a thor­ough judg­ing cri­te­ria and against other huge global brands, is a huge hon­our and has spurred us to con­tinue to pi­o­neer au­to­mo­tive in­no­va­tion – both in cars and com­mu­ni­ca­tion.”

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