Culture wars

The challenge moving from 50 to more than 200 employees, Iribe said at Web Summit in 2014, was “managing the culture and the structure along the way to make sure we don’t break and that we don’t have any problems.”

Jet.com recently announced the appointment of a “chief people officer,” and Bonobos recently followed suit. “We started to realise that there was a lot to scaling that kind of a culture, preserving it as you pass 120 to 150 people. You can no longer hold it together through the force of personal relationships and basic systems. You’ve got to start actually thinking, how do we scale this?” Bonobos CEO told Fast Company.

Andy Dunn

Tech companies, scaling at a rapid pace, have led the focus on building, defining and maintaining company culture as a key priority. This has been a continuing theme at recent Web Summit conferences, voiced by industry leaders such as Brendan Iribe,...