ArabAd - - TRENDS -

Newly launched brand Pris­molo­gie uses pow­dered gem­stones such as ruby, sap­phire, rose quartz and di­a­monds in its beauty prod­ucts. The brand says that its prod­ucts chan­nel the “en­er­gies” of the stones, as well as pro­vid­ing the con­ven­tional ben­e­fits such as ex­fo­li­a­tion and shim­mer. Vic­to­ria Beck­ham is said to keep crys­tals in her pock­ets.

“It’s not at all a hip­pie ap­proach. Most pre­vi­ous in­car­na­tions of gem­stones used in beauty have tended to­wards the spir­i­tual, but in this in­stance I think the ap­proach is mod­ern and tech­ni­cal,” says beauty re­tailer and editor

Con­tin­u­ing this thread, Sel­f­ridges in Lon­don has launched Astrolounge, a Christ­mas grotto com­plete with a sus­pended light in­stal­la­tion that lends a mag­i­cal look. Astrolounge was cre­ated by jour­nal­ist Ruby War­ring­ton, founder of the spir­i­tual/ fash­ion life­style plat­form The Nu­mi­nous. Astro- themed ac­ces­sories, jew­elry and “mind-ex­pand­ing books” are avail­able in the Astrolounge, and vis­i­tors can or­der cus­tom birth charts printed onto t-shirts. The lan­guage of magic is also be­ing wrapped into beauty prod­ucts. Char­lotte Til­bury's range fea­tures Char­lotte’s Magic Cream— with zero irony at­tached.

Pris­molo­gie col­lec­tion by In­ti­sar and

Fa­tima Al-sabah

Pris­molo­gie by In­ti­sar and Fa­tima Al-sabah

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