RECORD VISITORS AT HORECA

HORECA, the annual meeting place for the hospitality and foodservice industries, rounded off its 24th edition at Beirut's BIEL exhibition center on April 7. Spotlighting the latest innovations and trends in the hospitality and foodservice sectors, the eve

The premier B2B event attracted high-level professionals comprising CEOS, GMS, senior executives, decision makers and buyers. This marks a 20 percent increase compared to the number of attendees in 2016.

During the opening, a culinary celebration was held with eight prominent Lebanese chefs, who created unique food items channeling traditional flavors of Lebanon.

More than 360 local and international exhibitors from countries including Australia, Belgium, Brazil, Czech Republic, Egypt, France, Hungary, Italy, Jordan, Kuwait, Lebanon, Nigeria, Turkey, Spain, Syria, UAE and the USA showcased the latest in food and beverage, catering equipment, packaging and labeling, interior design, hygiene and technology, among other products and services. In excess of 2,500 brands were presented during the course of the event.

A jam-packed program of 20 daily competitions, events, and workshops took place, including the renowned Hospitality Salon Culinaire, the Lebanese Bartenders Competition, the Lebanese Barista Competition and the Annual Hospitality Forum, where visitors were able to take advantage of excellent networking opportunities, with over 25 international experts and chefs.

Speaking of the success of the 2017 edition, managing director of Hospitality Services, Joumana DammousSalamé said, “This year’s HORECA took place under the theme 'From Lebanon to the World,' giving eminence to Lebanese flavors. Since the very beginning, our aim has been to elevate the profile of this amazing country, to celebrate its incredibly diverse cuisine and show the strength of its hospitality sector.”