BEER MAP IN THE MENA

Hospitality News ME surfed the MENA region to draw the landscape of the beer industry.

Algeria

Beer is the most popular alcohol category in Algeria, comprising 57 percent of overall volume sales. Groupe Castel Algerie leads the market, followed by Tango-heineken Sarl.

Egypt

Beer leads the category of alcoholic drinks. Al Ahram Beverages Co (ABC) dominates the market. Its Stella brand remained the bestselling brand, with non/low alcohol beer brands Birell and Fayrouz following.

Iran

Beer consumption is growing, driven by the negative publicity around the health concerns of cola carbonates, accentuating non/low alcohol beers. Behnoush Iran, and its brand Delster, remained the strong leader in non/low alcohol beer in Iran, producing non/low alcohol beer in original malt, lemon, pineapple and other flavors.

KSA

Non/low alcohol beer consumption is soaring, leading manufacturers to introduce new fruit flavor variants, such as apple, strawberry, peach and lemon mint, in addition to more exotic flavors. Feldschlösschen Getränke AG led beer in Saudi Arabia, achieved through its popular brand Moussy.

Morocco

Groupe des Brasseries du Maroc SA is considered the main market leader. The company continues to benefit from its very popular brand La Speciale Flag. It also offers other beer brands, such as Casablanca, as well as Heineken, locally produced under license.

Tunisia

Société Frigorifique et Brasserie de Tunis (SFBT) remained the dominant market player, through its Celtia and Stella brands. Celtia is the oldest beer brand in Tunisia and it is widely consumed by people of various income groups. In addition, SFBT holds the license to produce international brands, such as Beck’s and 33 Export.

Turkey

All beer brands are more affordable in the off-trade channel than rival products, such as wine and whiskies, for example. Efes Pilsen AS remained the leading beer company in Turkey.

UAE

Volume sales of beer were driven mainly by rising sales of non-alcoholic beer, ale and stout. Heineken NV led sales of beer in total volume terms. However, the highest growth in the category was registered by Aujan Industries, with its Barbican non/low alcohol beer brand.