Benefits of participating in a trade exhibition

Exhibitions and trade shows are a grand platform for your brand to showcase products and services and communicate your key message.

They offer an opportunity for brands to emerge and stand out with their exhibition stands/booths in order to grab the attention of their target audience instantly.

They demonstrate your products, technological advancement and services.

• Your brand and your target audience get the opportunity to interact. Hence, it is also necessary to attract maximum visitors to your stall and connect with them through your products and services, which ensures effective communication. Once they develop a sense of brand closeness, they automatically connect with your brand. This also helps you in understanding your target audience and their needs better.

Exhibition visitors are always in the right frame of mind during a show.

• When you want to capture your audience, your customer should be attentive enough to appreciate the exhibition stand design and effectively gets the average communicated.

Sponsoring trade events can give even more bang for your marketing buck.

• It is an opportunity for more media exposure and it grants you direct access to your target market.

• It enhances brand visibility and exposure throughout the event, highlighting the company’s name, logo on website and through an extensive publicity campaign; brochure, emails, website, e-newsletter and on the program guide.

Since 1996, the success of HORECA in Lebanon, Jordan, Kuwait and Saudi Arabia is due to the commitment to serving simultaneously the EXHIBITORS, SPONSORS and VISITORS.