Q&A WITH MOHAB GHALI, AREA VICE PRESIDENT, EGYPT AND NORTH AFRICA, HILTON

additions to the current products. Among many enhancements, we are hiring Chinese speaking team members, introducing a Chinese dimension to our culinary offering, adding Chinese TV channels, and, most importantly, introducing our teams to the Chinese culture. Second, on the commercial side, we are strengthening our presence through increased sales and marketing activities, while coordinating with our sales office in the destination to host familiarization trips for industry leaders from both leisure and business markets.

Much has been written about changing demands as new generations of tourists emerge seeking experiential travel in more modest accommodation. Is the Middle East doing enough to adapt to these trends?

We are adapting our portfolio across the region to offer travelers more choice in an affordable price range. In Egypt, we recently signed agreements to introduce our midscale Hilton Garden Inn brand to the country at two sites. One, located inside a residential compound in Damietta, is going to offer 130 midscale hotel rooms over 8800 sqm, and the other, in New Cairo, featuring 120 guestrooms, will offer quality accommodation at affordable prices. This approach is also reflected in Morocco, where we have followed up the recent opening of Hilton Garden Inn Tanger with a second HGI hotel, the Hilton Garden Inn Casablanca Sidi Maarouf, which we plan to open in 2021. This hotel will offer 155 midscale rooms.