MEASURED AND MANAGED

As the hospitality industry expands to serve more people, emphasis on hygiene is taking on added importance. To discuss the newest trends driving this industry that have been in evidence this year, we talk to Nabil Rizkallah, CEO of GWR Consulting, the leaders in quality control and training who partner with some of the best-known brands in the region. “In relation to the newest offerings, data analytics and professional advice play a big part in leveraging the business operation process. At GWR Consulting, we acknowledge the importance of quantifiable outcomes and trends as ‘What is not Measured is not Managed’,” Rizkallah says. The consultancy’s data analysis technology highlights weaknesses and strengths in any company and provides appropriate datatailored actions. Furthermore, in May 2017, GWR launched Safespa™ Safesalon™, a new quality assurance program and certification for spas, hair and beauty-care outlets in Lebanon. It offers high levels of protection designed to protect human life and preserve health. This unique program was accredited in February 2016 by the awarding body Highfield and received attention from regional agencies and municipalities. The program is fast gaining momentum, to the satisfaction of Rizkallah who is a firm believer in the advantages it offers. “The institutions we work with are predominantly in the hospitality, banking, automotive and retail sectors,” he continues. “The multidisciplinary, cross-sector services we offer provide clients with objective, quantifiable data analytics on staff performance, customer experience and food safety key performance indicators, rendering our consultancy unique for accurate monitoring and fast intervention. Thanks to our methodology, many of our clients have grown their businesses and earned national awards.”