THE GROWING HUNGER

For a more extensive review of who is doing what when it comes to feeding the region, HN explores the services, apps and restaurants that are whetting appetites locally and regionally

the public. So, having considered the available options, we chose to be listed on Deliveroo, thereby making full use of their extensive and already established network and service. Less than two years later, we have four locations, one of which is in partnership with Deliveroo. This all happened when they approached me and offered to expand our delivery radius. It was a proposition I simply couldn’t refuse, especially when they are known to only invest in prime sites throughout Dubai.”

As he began his preparations for the future, Elkhayat saw the need to revisit his existing expansion plan and took some major decisions. “We decided to be listed on Zomato and Talabat for optimal exposure,” he explains. “And, in the blink of an eye, we began to grow at an accelerated rate. Today, Pinza! is the highest-rated restaurant on every ordering platform, making it easier to serve existing customers, as well as win over new ones. After garnering such exposure, I was approached by many app developers with various propositions, which in my opinion were pointless. I mean, why invest in a special app for Pinza! when I have the backing of Deliveroo, which is spending millions, Talabat, the biggest ordering platform in the GCC, and Zomato, growing by the day and constantly reaching new highs?”