THE MADE-TO-ORDER ITALIAN

KSA • hellofood.sa (app) • Hungerstation.com (website)

Lebanon • Onlivery.com (app) • eddress.co (app) • totersapp.com (app) • Bitfood.me (app)

UAE • Pinza.com (website) • sugarmoo.com (app)

International (only in UAE) • Ubereats.com (app) • detox-delight.ae (website) • Plateculture.com (app) • Deliveroo.ae (app) • Order by Zomato (app)

Focus on Health (UAE) • lovefoodme.com (website) • essentially.ae (website) • kcalextra.com (website) • tidjoorirestaurant.com (website)

Regional • Talabat.com (Jordan, Oman, KSA, Qatar,

Bahrain, Kuwait, Uae/app) • Foodonclick.com (UAE and operates in

Lebanon/app) • Hungerstation.com (KSA and operates in

Bahrain/website) • Trycarriage.com (Kuwait and operates in

UAE, Bahrain, Qatar/app) • Otlob.com (Egypt, to be acquired by Delivery

Hero/app)

Rocket Internet, is a German based company that incubates and invests in technology firms with proven business models. It currently owns:

• ifood (Jordan /powered by Talabat) • 24h (UAE /powered by Talabat) • Hunger Station (KSA /website) • Otlob (Egypt /app) In December 2015, the UAE became home to a new food delivery concept store destined to become one of the country’s top-ranking, go-to sources for foodies with a weak spot for pizza. HN talked to Tamer Elkhayat, managing director and co-founder of Pinza! about his savvy business acumen and the doubts that initially haunted his vision.

Reflecting on the concerns he felt prior to launch, Elkhayat recalls, “Despite the fact that we knew we had a very good product, we were uncertain as to how to communicate that offering to