Lebanon can rebound by reviving religious tourism
It is no longer enough that Lebanon has mountains, sea, sun, ski resorts, culture, a vibrant nightlife and an enviable cuisine; another largely untapped niche also deserves attention.
Unfortunately, Religious Tourism has been neglected for years, despite the fact that Lebanon is the most religiously diverse nation in the Middle East, containing 18 recognized religious sects. For centuries, churches, mosques, maqams, monasteries and cathedrals have stood side by side in Lebanon’s beautiful villages and in Beirut, spreading messages of love, peace and unity.
This is a nation that has welcomed different beliefs and religious traditions, where people from diverse faiths have shared land and have lived peacefully side by side. It is a place abundant in pilgrimage sites - no less than 83, in fact - boasting a rich tapestry of religious history and one that offers a unique glimpse into multiculturalism.
Indeed, religious tourism represents one of the earliest forms of tourism in Lebanon, Syria and Jordan, and yet it has failed to develop in the same way as other forms of tourism in Lebanon.
There has been a severe disconnect between local secondary industries and holy sites business. The responsibility lies with municipalities to bring stakeholders together to create a solid network. Hotels and other accommodation providers, restaurants and local businesses must work in unison to develop a well-rounded product that will be of benefit to tourists. It requires interest, resources and investment.
We have also witnessed a high abstention rate when it comes to voting in Lebanon. Many Lebanese have lost confidence in our government, arguing that voting is futile when they already know the outcome. Yet, it is now more critical than ever to unite and support our government and our recently elected President Michel Aoun.
For religious tourism to move forward, people, particularly those working in local municipalities and government agencies, must stand together to make it happen.