Talking business: Saudi HORECA and GRIF KSA

Saudi HORECA, the country’s largest hospitality and foodservice event, is returning to Riyadh International Convention and Exhibition Center this November. With more than 250 exhibitors, we discover why it has become a business hub

This year’s event is set to welcome more than 30,000 local and international visitors from November 27-29. Indeed, having celebrated seven successful editions, Saudi HORECA is a gateway for those looking to explore the business potential of the region and tap into the lucrative Saudi market.

“We have around 15,000 square meters of exhibition space, which is around 20 percent more than previous years,” says Jad Taktak, general manager of Semark, the organizer of the show. “The country’s hospitality and foodservice sectors are continuing to grow and we are noticing it at HORECA.”

Indeed, 2018 will see a record number of international pavilions at the event. Seventeen countries including France, China, Sri Lanka, India, Italy, Jordan, Lebanon, Bahrain, UAE, Kuwait, Poland, Tunisia, Czech Republic, South Korea, Australia, New Zealand and Turkey, will bring their leading companies and products to the forefront.

“Besides being a strategic meeting place and providing our visitors with excellent networking opportunities, we are committed to highlighting the skills of rising talents through competitions,” says Taktak.

More than 250 participants will compete in the renowned Hospitality Salon Culinaire in a bid to impress a panel of international judges, while the first edition of the Barista Competition and the Bed Making Competition will also be taking place.

Saudi HORECA November 27-29, 2018 Riyadh International Convention and Exhibition Center saudihoreca.com