Staff social media to promote your business

* Social media generates more business, connects with actual/new customers and serves them on a high level. * Social media has become a top popular site-manufacturing tool. * Social media can be used for a variety of purposes, whether it’s social

selling, marketing or customer support. * Social media gives you the perfect opportunity to reach your target

audience and build your brand.

You can be active on one or more social media profiles: facebook, Twitter or Instagram, among others. Never make the mistake of simply assuming everyone knows about your social media channels, even within your company. Promote your social media channels, even within your company. To be able to measure the effectiveness of your social media effort, you have to choose and decide: Are you looking to only build and increase awareness of your brand or to align your social media goals with your business activities or goals?

Just as you need to have consistent branding in order to be successful in any marketing strategy, you can ensure that your marketing stays on message by training your employees’ messaging and giving them explicit instructions on what they can post, what they can’t post and other issues. Make sure you revise these guidelines frequently and address any issues that come up along the way, to ensure that the strategy is a success.

Give out your best activities regularly, including your team, and the preparation of one of your events. Whatever you do, make sure you convey a sense of enthusiasm.

Though you’ll find most businesses on social media, you won’t find the employees of those businesses with official social media profiles. Rather, employees are likely to have their own personal accounts and nothing more - and that’s a real missed opportunity. You can use official staff social media profiles to help promote your hotel, restaurant or other similar businesses.

Start with the right training. Nouhad Dammous Editor-in-chief Docteur Honoris Causa

Whatever you do, make sure you convey a sense of enthusiasm