Be Visionary

Strategic Leadership in the Age of Optimization

Description

Be Visionary: Strategic Leadership in the Age of Optimization is a self-help, business leadership book that demonstrates to existing and aspiring leaders the positive impact of applying flexibility, creativity and decisiveness to achieve results - even in uncertain times. More importantly, this book helps leaders to understand that while business operations optimization may have value in certain circumstances, it can also adversely affect a leader's management style, his or her message and replace strategic thought with short-term focus and gratification. For example, even the most efficient wagon-wheel manufacturer in the early 1900s was put out of business by the invention of the automobile - think and lead strategically!

Reviews

Of the many business books attempting to transpose applicable military leadership skills onto the corporate world, Be Visionary, Marty Strong's second successful business leadership book, should hold pride of place on your bookshelf. In clear and precise terms, he lays out an easy-to-follow methodology for C Suite executives, aspirational senior executives, or ambitious mid-level managers planning their rise to the top. His message is as simple as it is impactful, leaders need to take risks, to resolve their bias for inaction. They must also be willing to commit themselves to winning for weeks, months, even years before success is achieved. While there is no guarantee of success, Marty Strong has provided a readable and relatable series of lessons learned and vignettes that encourages the reader to think and act beyond his in-box. I've worked with Marty in multiple business sectors, and I know his methodical and instructive leadership process works. Leading teams to the attainment of a great vision isn't for the faint of heart, but for those up to the challenge, read Be Visionary. I assure you it will become a weathered, and much highlighted learning reference for years to come.

Charles Thomas Rushworth III Colonel, United States Marine Corp, Retired Former Professor, U.S. Naval War College

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