Radical Business outlines a blueprint for an innovative, inclusive, and community driven business model—proven successful by author and entrepreneur David Gaines.
2024 CIPA EVVY AWARDS WINNER | GOLD
“This book goes on my "sacred shelf" which holds half a dozen honored books that I use to provoke new thoughts.” —Cynthia M. Adams, founder, GrantStation.com
Radical Business serves as a guide for business owners and companies eager to embrace a new, practical way of doing business. It delves into the concepts of social enterprise, showing how it can apply to anyone—be it an employee, activist, consumer, or citizen—and uses the golden rule as a catalyst for a change in mindset.
A genuinely radical business returns to its root purpose: meeting a customer's need, solving a problem, and providing value. David Gaines outlines his ‘Seven Seeds Framework’ for a radical business model, which includes:
• Supply Chain: Understanding the story behind every product.
• Employees: Building successful brands with happy teams.
• Customers: Defining ethical marketing.
• Community: Fostering healthy interdependence
• Competitors: Embracing the belief that a rising tide lifts all boats.
• Environment: Rethinking the costs & benefits to going green.
• Self: Ensuring true sustainability through self-care.
Through real-life business insights, actionable steps for positive impact, and in-depth analysis of supply chain and environmental interactions, Radical Business offers strategies to help us leave the world better than we found it.
"An integral acquisition for every aspiring, new, and existing business person. It is meticulously written, and though its topics may look complex, the author has broken them down for easy comprehension by both young and old readers. Highly recommended."
"This book is a reminder that better is possible and profitable."
"What I enjoyed the most was the way in which David laid out so many concepts, principles and definitions that I believe are central to understanding social enterprise. David has added considerably to the movement in writing this book."
"For the growing number of leaders trying to make the world better through business, Radical Business is the perfect resource. One part personal account, one part instruction manual, David gives us a wealth of life-giving, practical ways to grow our businesses."
