“The idea that ‘going green’ could actually be profitable . . . remains a source of skepticism in some quarters. If you still need convincing, pick up Edward Humes’s excellent new book. . . Mr. Humes does here what the very best business books do. He finds a good story to help illuminate an issue of surpassing importance. . . . Mr. Humes’s prose is almost flawless, lean and clear, egoless and spare. . . . This is first-rate work.” - New York Times
“A meticulously researched and engrossing narrative . . . for those interested in the relationship between business and environment—once wary, now warming—Humes’ book is a compelling case study.” - Tiffany Hsu, Los Angeles Times
“It’s the first book about the greening of Walmart, and a valuable one…Force of Nature gets the story right.” - Marc Gunther, GreenBiz
“A fascinating read.” - Reuters
“Force of Nature reveals in both detail and insight the relentless pursuit of an unattainable goal. Humes was privy to this story no one has yet told and he tells that story masterfully.” - Jeffrey Hollender, co-Founder and former CEO, Seventh Generation
“Walmart’s revolution in turning waste and harm into wealth and health is one of the most important stories of corporate leadership in modern history. Force of Nature clearly and powerfully assembles many of the strands of that fascinating story. Every executive, and every citizen seeking to influence business, should read it.” - Amory B. Lovins, cofounder, Chairman, and Chief Scientist, Rocky Mountain Institute
“Must reading for any CEO who’s thinking about sustainability and how it can positively affect their bottom line. Humes has done an excellent of job of bringing to life the way Wal-Mart did it and prospered! Excellent, realistic case study.” - Bridgett Luther, President of the C2C Products Innovation Institute
“Pulitzer Prize-winning journalist Edward Humes . . . provides a fascinating story of the evolution of corporate responsibility for the environment.” - Kirkus Reviews
“The book gives clear-cut examples and discusses changes needed in the organizational culture to embrace environmental corporate responsibility . . . This book will appeal to readers across income, age, and lifestyle brackets, because it discusses a topic that impacts the public. Recommended for all public and academic collections.” - Library Journal
