ALPINE AMBITIONS

当我们爱上滑雪

Welcome to the fastest growing ski market in the world: With the 2022 Winter Olympics around the corner, China wants to get an astounding 300 million citizens involved in winter sports. Government policies and a construction frenzy in ski resorts are getting unprecedented numbers of children and families onto the slopes, but is this avalanche of development enough for the country to truly fall in love with “ski culture”?