ArticleFrom Buy to Borrow
从“买买买”到“租租租”，年轻人为什么会迷上“租赁消费”？ Prioritizing value over status, young Chinese consumers are embracing rentals, from designer toys to electronics, but what’s holding the industry back?
The World of Chinese
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The World of Chinese, published in English, is a magazine from China. Access The World of Chinese online on PressReader or download issues to read later. Browse The World of Chinese back issues in the archive.
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ArticleWhen Heritage Goes Viral
当“邪修”非遗成为流量密码 How young intangible cultural heritage inheritors, veteranêartisans,êandêenthusiastsêareêþndingênewêwaysê to connect traditional crafts with a modern audience
ArticleIs Radio in China Tuning Out?
While radio stations in China are shuttering, the medium’s core elements are reemerging elsewhere in new forms of listening
ArticleWhispers in Willow Script
In a digital age, young Chinese women are turning to Nüshu, a centuries-old script, to reclaim strength
ArticleGoing North
中国游客为何爱上了俄罗斯“硬核”之旅？ How Russia became the new frontier for young Chinese travelers
ArticleEditor’s Letter
There are often two starkly contrasting realities when it comes to intangible cultural heritage (ICH) in China: Many forms are on the brink of extinction, with shrinking audiences, aging practitioners, and limited funding for...
ArticleA Short Stay in the Woods
In a machine-driven future, a reclusive woman lives quietly in the woods with her beloved pet chicken—until a new neighbor arrives. Who is she, and what does she want?
ArticleWhere Sand Meets Water
Once ridden with air pollution, a small city in northwestern Inner Mongolia is reinventing itself as a desert-lake tourist destination
ArticleCome Out and Play
Shanghai-based art-game collective “rect repair” is reclaiming urban space through games