STATE OF THE ART

当艺术不再“高冷”

Thirty years ago, most Chinese had never seen an art exhibition, but today, even malls host private art galleries and artists share digital works online. Yet without a museum-going culture, exhibitions struggle to find an audience without pandering to influencers and online trends. Meanwhile, rural villages look to art to boost their cultural prestige, and the art market is adapting to the rise of middle-class buyers and NFTS— all trends that we explore in this cover story on the future of art in China.