buying habits in the pandemic era.. how do consumers think during Ramadan?

CMOs magazine conducted a survey, in which 400 consumers participated to answer 10 questions about the impact of the continuing covid-19 pandemic on their routine and buying

habits before and during this season of Ramadan.

The purpose of this survey, which given to residents of Greater Cairo is making a clear vision of consumer behavior during

Ramadan. The respondents age between 24 to 50 years.

The survey questions as following:

First question: How will your spending money for buying basic consumer goods in Ramadan during continuing covid-19 pandemic?...

The answer included 3 choices: (More than usual-Usual-Less than usual).

Second question: Relative to the quantity... How do you ready for Ramadan regards to Ramadan products such a dried fruits? ...

The answer included 3 choices: ( a lot- little- as needed).

Third question: Which of following elements directly affects your purchasing decisions during Ramadan ?

The answer included 3 choices: ( product priceproduct quality- special offers).

Forth question: How do you prefer to buy daily needs during Ramadan?...

The answer included 3 choices: ( from markets- via mobile applications - have not decided yet)

Fifth question: How do you prefer spend your free time after iftar?

The answer included 3 choices: ( watching TV- Using mobile- Outside home).

Sixth question: How do you prefer to watch series and programs during Ramadan?...

The answer included 3 choices: ( TV- Digital platforms-Not interested).

Seventh question: For those interested in watching their favorite content on TV .. What is the most suitable time you prefer to watch in the day?...

The answer included 3 choices: (before iftar- after iftar- during sahour).

Eighth question : Does advertisement breaks time affect your decision to continue watching your favorite contents on TV? ...

The answer included 3 choices: (It affects - doesn’t affect - I’m not sure).

Ninth question: For those interested in watching their favorite content via digital Platform (online)... What is the most suitable time you prefer to watch in the day?…

The answer included 3 choices: (before iftar- after iftar- during sahour).

Tenth question : Are you ready to pay low mensal subscription for watching your favorite series and programs without ad breaks...

The answer included 3 choices: (Yes- No- Not intersted.).