The Ramadan-four traditional characters... What do they want?!

The report began by analyzing the Ramadan 4 traditional characters in order to provide statistics about their interests on the Internet, and who of them watches online videos and what do they want?

1. The Foodies:

Foodies in the MENA region have contributed to a %125 annual growth regarding the food-related inquiries during the month of Ramadan throughout their search for culinary inspiration source.

This led to an annual increase of %23 in grocery delivery apps in UAE and KSA during the first week of the holy month.

Top tips for marketers:

■ Track new video trends in the MENA region, in accordance to the consumer habits development. ■ Make sure that your digital storefront is ready to attract foodies and provide them with a wonderful experience through tips and tricks on how to be superior in cooking this Ramadan.

2. The Spiritual Faster:

Web searches for “religious apps downloads” increased, at %1860 on a yearly basis since the beginning of Ramadan 2020. At the same time, last year, web searches for «charitable giving and donations” reached their highest score absolutely on Google and YouTube.

Top tips for marketers:

■ Enhance your presence on the Internet, particularly on mobile phones, in order to help this consumer segment, enjoy the values they are proudest of, and at the same time to enable them to practice and revive their values by only a button press.

3. The Entertainment Lovers:

The conclusions of entertainment research witnessed a big increase annually, as more digital content was consumed, including shows, games and Podcast Upon reviewing statistics, the conclusions of searching about “entertainment” increased by %60 comparable to last year.

The entertainment applications download increased by %37 annually. Listening to Podcast increased by %92 since the beginning of the year up to date.

Top Tips for marketers: